Rockets & Unicorns

@ Medientage München

CCN in Munich

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7000 visitors

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24th - 26th October

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Rockets & Unicorns is back! Media Lab Bayern’s innovation area at MEDIENTAGE – In 2018 with more space for startups, a bigger Innovation Stage and the best position in the brandnew location of the #MTM18 – right by the Main Stage! Not only spatially: media startups are at the heart of MEDIENTAGE 2018.

You would like to present your media startup to roughly 7000 visitors, including around 3000 decision-makers from the media industry? Teams from the fields of Advertising, Content, Marketing, Media Tech, VR, AR and 360° have the opportunity to apply for a booth in the Rockets & Unicorns Area of ​​the Media Lab Bayern, starting June 4th 2018.
Application ends on September 14th 2018.

Programm Innovation Stage

Mi, 24. OKTOBER – STRATEGY DAY

13 UHR

13.00 –  13.15

Welcome Rockets & Unicorns: Trends in Media Innovation we should REALLY think about

Lina Timm
Media Lab Bayern

13.15 –  13.45

Republik: von der kleinen Rebellion zum nachhaltigen Geschäftsmodell

Richard Hoechner 
Republik

13.45 – 14.00

Warum wir auch in Zukunft mit News Geld verdienen können

Startup:
Newsadoo 

14 UHR

14.00 – 14.20

Why we fucked up: Warum wir mit Resi gescheitert sind

Martin Hoffmann
RESI Media

14.20 – 14.30

Why Prices for Written Content Should be Dynamic

Startup: 
Contenno

14.30 – 14.45

The Funnel of Love: Über Beziehungsaufbau mit Lesern

Pia Frey
Opinary

14.45 – 15.00

Quality Media vs. Social Media – A New Way for Quality Journalism to Win

Startup:
holler.live

15 UHR

15.00 – 15.30

Keeping your hard-earned subscribers – retention lessons from news publishers

Cecilia Campbell
Wan-Ifra

15.30 – 16.00

MEET THE MANAGERS

Tobias Köhler – SWMH
Christoph Hüning & Sabela Garcia Cuesta – next media accelerator
Susanne Merkle – BR
Holger Schellkopf – W&V, Lead

16 UHR

16.00 – 16.20

Was wir bei Gruner & Jahr mit einem In-House Innovation Lab gelernt haben

Jens Uehlicke 
Greenhouse

16.20 – 16.30

Fireside Chat: So helfen uns Planspiele, den Change-Prozess im BR umzusetzen 

Susanne Merkle
Bayerischer Rundfunk

16.30 – 16.45

Product Innovation for Media – How does it work?

Startup:
Discotec

16.45 – 17.00

Ideen akzeptieren ist wie Kaffee trinken: Das Geheimnis des erfolgreichen Austauschs von Ideen

Steven McAuley
Münchner Kaffeerösterei

17 UHR

17.00 – 17.30

Why Facebook Reach Isn’t Dead Yet

Ryan Williams
It’s Gone Viral

17.30 – 17.45

Wie wir als Startup mit BurdaForward Video-Werbung entwickelt haben, die Nutzer wirklich sehen wollen

Startup:
Welect

17.45 – 18.00

The Underestimated Power of Images – Solutions for Publishers and the Advertising Industry

Startup:
adpressi

18 UHR

18.00 – Open End

Après Fair & Networking in Rockets & Unicorns – Lounge

DO, 25. OKTOBER – MEDIA TECH DAY

9 UHR

09:45 – 10.00

Endlosschleifen Pressemailing: Es geht auch anders! Ein Ansatz für Journalisten und Kommunikatoren.

Startup:
Uncovr

10 UHR

10.00 – 10.30

Visual Storytelling for the Mobile Age

Colleen McEaney
Wall Street Journal

10.30 – 10.45

Get your Audience Hooked! Wie visuelles Storytelling das User Engagement steigert

Startup:
KontextLab

10.45 – 11.00

Chatbots for News Portals: Here’s What We Learned

Startup:
Talk-A-Bot

11 UHR

11.00 – 11.30

Fireside Chat: The Age of Smart Information in AR

Mike Pell
The Microsoft Garage

11.30 – 11.45

VR in the media industry – Best Cases and Lessons Learned

Startup:
Viond

11.45 – 12.00

Hands on 360°/VR: Grundlagen des Immersive Storytelling

Martin Heller
IntoVR

12 UHR

12.00 – 12.15

Mit 3D-Anatomie in die Zukunft der Medizin

Startup:
CAT Production

12.15 – 12.30

Fireside Chat: Lessons from a Media Investor

Herby Marchetti
Seed+Speed Ventures

12.30 – 13.30

MEET THE MANAGERS

Herby Marchetti, Seed+Speed Ventures
Mario Geisenhanslüke & Jule Lumma, VRM
Katarina Iten, Wille Finance AG
Andrea Pattiasina & Thomas Rebbe, 1&1 Mail & Media

13 UHR

13.30 – 13.45

Prototyping News Articles

Tristan Ferne
BBC R&D

13.45 – 14.00

So funktioniert Transmedia Storytelling, das Partner und Influencer mit einbezieht

Startup:
Levuro

14 UHR

14.00 – 14.15

Perspective as a Service – What it means, what we can do

Startup:
Varia

14.15 – 14.45

You only get to start a newsroom once: Lessons from a local news startup

Dave Burdick
Denverite

14.45 – 15.00

Expand your abilities to cover the world! Lessons on managing and maximizing freelancers for video, photo & text 

Startup:
Hackpack

15 UHR

15.00 – 15.15

Why new media players are doing engaged journalism

Ben Whitelaw
European Journalism Center

15.15 – 15.30

A Researchers View on Newsroom Automation

Neil Thurman
LMU

15.30 – 15.45

Dank AI endlich wissen, warum Zuschauer abschalten

Startup:
Aiconix.ai

15.45 – 16.00

The Next Disruption of the TV Market: AI-Assisted Translation and Synchronisation

Startup:
Multicast Media

16 UHR

16.00 – 16.30

Drei Missverständnisse des Blockchain-Hypes vs. drei Gründe für Blockchain

Michael Seemann // Adrien McCulough
Journalist // Inkrypt

16.30 – 17.00

Getting Started With Designing Voice User Interfaces

Liz Myers
VUI

17 UHR

17.00 – 17.15

This unhearable audio track might contain hidden data – here’s what you can do with that

Startup:
Tonio

17.15 – 17.30

Wie Online-Radio das Programmradio verändert

Startup:
streamABC

17.45 – 18.00

Live Podcast: Kourtney Bitterly about technology trends in the subscription business

Pia Frey // Kourtney Bitterly
OMR Media // New York Times

FR, 26. OKTOBER – FOUNDERS DAY

10 UHR

10.00 –  10.25

What is happening in Startup-Country in 2018?

Frank Schmiechen
Gründerszene

10.25 –  10.45

Casestudy news.de: Wie smart ist AI schon – und wie smart wird sie noch?

Saim Alkan
AX Semantics

10.45 –  11.00

Without data you’re just another person with an opinion

Startup:
23 degrees

11 UHR

11.00 –  11.15

Reinvent Local Media: Diese 4 Teams wollen den Lokaljournalismus disruptieren

Reinvent Local Media
Vor Ort NRW

11.15 –  11.30

Messenger Marketing für Medienunternehmen: Best Cases & Worst Fails

Johannes Lenz
Messenger People

11.30 –  11.40

Why every journalist should become an entrepreneur

Jeff Jarvis
Craig Newman Graduate School of Journalism

11.40 –  12.00

Money, Money, Money! Does it even need more to support media startups?

Accelerator Panel
MLB, MIZ, Vor Ort NRW, EJC, Cuny

12 UHR

12.00 –  13.00

MEET THE MANAGERS

Simone Jost-Westendorf, Vor Ort NRW
Lina Timm, Media Lab Bayern
MIZ
Verena Reichl, Roland Berger
Sebastian Werner, Mediengruppe RTL Deutschland
Rebecca Ahlen, MIZ
Lutz Knappmann, Wiwo.de

13 UHR

13.00 –  13.30

Media Startups in Europe – The Big Picture

Catarina Falcão
Former GEN

13.00 –  13.45

Monetizing the Unblocked Space

Startup:
AntiAdblock.com

13.45 –  14.00

Sharing Content – Gestern und morgen

Startup:
Scoopa

14 UHR

14.00 –  14.15

Wie Medien vom Live-Video-Boom profitieren können

Startup:
Contentflow

14.15 –  14.45

Rocking Science Journalism: Diese Teams denken Wissenschaftsjournalismus völlig neu

Rocking Science Journalism
Media Lab Bayern

14.45 –  15.00

Kontext- vs. User-Targeting

Startup:
KontextR

15 UHR

15.00 –  15.15

Prototyping oder Kill the MVP: How to stop building and start learning

Thomas Hartmann
str84ward

15.15 –  15.30

Easy things to do to improve your recruiting process

Sven Michel
Cribb

15.30 –  15.45

Growth Hacking für Startups

Marcus Greinke
Growth Hacking Bootcamp

15.45 –  16.00

Unicoin Invest: Meet our Winners!

Lina Timm, Tobias Köhler
Media Lab Bayern, SWMH

Startup Package

Expo

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  • 5 m² booth/presentation space
  • Basic equipment: counter & chairs
  • Special offer on rental screen

Stage

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  • Fair stage for knowledge sharing
  • Tell your story
  • Position yourself as an expert

Lounge

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  • Meet desicion-makers
  • Talk to mentors for media startups
  • Benefit from our networking-formats

Tickets

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  • 1x Congress
  • 2x Nacht der Medien

Price: 750 Euro

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Partner & Sponsors

Bayerische Landeszentrale für neue Medien
SWMH

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Varia Startup
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